In recent years, information and digital technologies that have been expanding at great speed and influencing the workflow of media and entertainment industries. Now, these media and entertainment companies are reshaping step by step and making their workflow flawless. Rapid change in the digital media sector as well as the breeding of digital media resources brings a lo of complexities in the media supply chain. The major challenge for the entertainment industry is to manage their resources, assets, and times because they have to deliver the content within a time frame, there is no other choice.

Media organizations and companies which maintain inflexible or outdated business management systems may find themselves striving to adjust to modern ways of running business. In order to stay competitive, media and entertainment companies should seek for ways to turn to advantage scale economies while retaining the ability to distinguish themselves through innovative services and products. Business management systems designed for delivery, management and creation of digital content are crucial to bettering efficiency and collaboration, meeting clients’ expectations, and gaining visibility. One of such software systems is the Enterprise Resource Planning (ERP) system.

Benefits ERP can bring to media and entertainment industry

With the help of Enterprise Resource Planning system it is possible integrate both external and internal processes within the company in order to run a successful business. The set of benefits you are able to achieve is the following:

• Subscriber database growth

• More effective business development

• Improvement of media sales team performance

• Streamlining of billing processes

• Advertising performance tracking.

• Project and Service Management:

Proper project management helps businesses to maximize the performance of your services. Also, it keeps your business growing by making the operations flawless.

• Marketing Management:

Marketing management is necessary for every business, but it is the major concern of the media and entertainment industry.  Various marketing tools provided by an ERP helps you to analyze and manage the company appropriately.  It helps you to understand all operational activities, business achievements, further steps of the business, all in a single place, which helps you to make strategic decisions.

• Business Intelligence and Reporting:

BI, Intelligent reporting are some features that allow your company to selectively access critical data to identify issues early make an accurate analysis and take timely action to improve performance.

• Accounting and Finance:

Yes do not get surprised. All media industries surely have an HR department and in many cases an accounts department that look after calculation of the employee’s salary, leave, time and attendance, etc.